I have carried out many, many site launches over the years. Thankfully the vast majority have gone smoothly, with only a handful I can safely say have been valuable lessons. Admittedly the issues I faced pale into insignificance when compared the 2012 Olympic debacle. What a mess!

Firstly, the logo. I have already discussed here what I think, no doubt you have your own thoughts on it.

To add to it all, the video has had to be re-edited on the advice of the charity Epilepsy Action as well as a leading professor in the field. I watched the video the day it was launched and it occurred to me that the flashing lights could quite possibly bring on seizures. But I soon dismissed it and thought that any design agency would be aware of such issues so therefore this sort of animation probably has no effect. WRONG!

So far, there have been 18 reported seizures forcing the committee to have the video re-edited. It isn’t clear as to whether the same agency behind the logo was the same one who created the video. But no doubt the assumption that they are the same will have already been made. Mud sticks.

It is surprising that this was missed. It is a well known fact that flashing imagery can bring on epileptic seizures. Even TV announcers warn viewers that there will be flashing imagery. For a major organisation and agency who probably deal with projects of this sort all the time to have missed something so simple is shocking. The video itself must have underwent a review process with the committee. It is staggering to think that it was put before a large group of people and no one, not a single person, nitto thought that the flashing lights and animation would cause a problem.

Source: http://news.bbc.co.uk/1/hi/england/london/6727029.stm

Like I said, What a launch! :D