I am no designer, I enjoy designing, but I cannot really put myself in a position to criticise other designers… but this time I cannot stay silent.
What the hell were they thinking of?!?!
Here are a few quotes lifted straight off the BBC web site:
“This is the vision at the very heart of our brand,”
“It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.”
“It is an invitation to take part and be involved.”
“We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals.”
- Seb Coe.
“When people see the new brand, we want them to be inspired to make a positive change in their life…”
- Tony Blair
“This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values.”
- Olympic Committee President Jacques Rogge
Do all these quotes sound like they were written long before the logo was revealed? They sound so “generic”.
Can someone explain to me how pink and yellow jagged fuzziness will make da’ yoof feel inspired?
I can appreciate the risk they took in trying to come up with something new, well, the risk the design agency took… for a fee reportedly at £400k I might add. (Not confirmed though…).
Naturally, like most departures from the norm. There is the backlash which the committee will have to weather. A mere few weeks and all will be forgotten.
But if like me, you cannot stay quiet on the topic then thanks to the t’internet, you can have a say.
Sign the petition! As of writing this, over 4,000 other have.
Take the piss! Again, many others have.