Mobile Phone App Or Mobile Website - Do I need one?
July 13th, 2011
Posted in: Mobile Phone Applications, Website Design
Iphone and Android phones – enable you to browse the internet whilst on the move, check your e-mails and allow access to the thousands of apps that are available.
But do you need a mobile phone app or a mobile website?
Browsing the internet and using mobile apps can become an integral part of your daily routine, whether you want to update your facebook / twitter page, check the weather, play a quick game whilst waiting for the bus, or look for the website of a company you are interested in.
Is your website viewable on an iPhone or android phone?
Do you need a mobile website?
Have you got a mobile friendly website? Can potential customers access information about your business easily and clearly using their mobile phone? Viewing your website as it is on the internet, may not be the optimum way to view it on a mobile phone. The text may be too small to read and navigating around your site may prove very difficult, due to the content of your website being condensed onto a small screen.
Developing your website so that it can be viewed on a mobile phone will make it more accessible, which could help to keep potential customers on your site for longer and stopping them from clicking away straight away. A website that is developed to be viewed on a mobile phone will display the key information needed by your customers. It will be easier to navigate, as the user will be given tabs to help navigate around important screens, such as about us, contact, services etc.
Would your customers benefit from being able to register, view and buy products through a mobile app?
An example is of an estate agent. A mobile app may be of benefit to let their clients locate, view photos / floorplans and contact the agent directly from their iPhone or smart phone. Your company mobile app might allow customers to subscribe to a service e.g. weekly / monthly training materials or handy hints.
Many company mobile phone apps are free to download.
But how can you take advantage of this technology?
You may have an idea for a simple game, a useful tool, or a way of helping your business grow and adapt. Some of the most popular apps are based on very simple ideas e.g. Wunderlist, where you can create a ‘to do’ list or games such as Fruit Ninja. There are some strong reasons why your business can benefit from this technology
