MCR Systems has over twenty years’ experience in providing hospitality, catering and leisure companies with cutting edge EPOS (Electric Point of Sales) technology. 

Next Big Leap was asked to completely re-design and develop their website, and provide print design services for use in their offline marketing and promotion such as their main exhibition Stand.

‘We made the right choice in selecting NBL to design our new website. They were able to offer fresh ideas, creativity and innovation, and have been extremely helpful throughout the project. I look forward to continuing our good working relationship with NBL’

Matthew Gatter, Company Directer, MCR Systems Ltd

Web site Design

During our initial meetings with MCR Systems, it became very clear that their website needed to visually communicate the brands modern outlook on technology.  MCR Systems tagged the site with keywords such as 'fresh, clean, clear and crisp' and the resulting ideas needed to make sure that the designs were reflective of this.

Using the current logo as a starting point we undertook a variety of approaches, utilising the core colours of the brand that already existed and finding solutions to house the variety of software and hardware solutions, that MCR Systems provide to their existing clients.

Starting with the homepage, we decided the best solution was to showcase MCRs products in a flash based slideshow, whilst harnessing the strength of each individual product by backing it up with a key quote and relevant info.

Once we had settled on this process of providing a main tier of product display, we then moved onto connecting all of the individual features that MCR Systems had requested for the homepage, such as latest news, key quotes and mission statement.

The sophisticated colour palette that was decided on, enhances the brand and is subtle enough to allow the products to speak effectively, whilst also providing a solid base for brand continuation on all subsequent pages throughout the website.

Website Development

The main CMS was carefully built in Expression Engine to allow non-technical users to have complete editorial control over all areas of the site including the flash based slideshows.  Using simple, intuitive components allowed us to not only open up content to 24/7 access for admin but give the users confidence to tackle copywriting duties with little training.

Clever combination of Expression Engine, PHP, CSS/HTML resulted in an clean, simple effective solution which enhances their presence even further.