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How To Choose A Web Designer.

A good web designer will use their creative flair to design a website that looks professional, is easy to use and incorporates your brand.

A web designer will design the look of your website, i.e. what the homepage will look like, the layout of the pages, the logo, suggest colours to use etc. A web developer takes the designs created by the web designer and builds the website.  They both have different roles, in the same way an architect can design a building but you would need to employ a builder to actually build it. If you look in the yellow pages or do a search on the internet, you will see there are many web design and web development companies around.  Choosing the right web designer could take a bit of shopping around and prices will vary considerably.  It is worth selecting and speaking to a variety of web designers in your local area or city, to get a feel for what they are like and the kind of designs they create.  It is also worth remembering the saying ‘you get what you pay for!’

Your website could be the first point of contact for new and existing visitors.

The look, feel and design of your website could have people flocking to your website or clicking away to a competitor’s website.

Having a poorly designed website may:

• Not attract the visitors you are looking.
• Have fewer recommendations.
• May annoy existing visitors, if they can’t find what they are looking for.
• Not give your company or service a professional image. Giving the impression that you cannot be trusted and relied on to deliver what you promise.

Many web designers are freelance, they work from home. The advantages of this is that they won’t have the same overheads as a web designer that works for a big web design company. Therefore they may be able to produce a  web design for less money.  However, assigning work to a web designer working for a small or large company could mean that the whole website can be produced in-house.  By getting the whole package from one web design company can make it easier to contact and/or resolve problems because there is only one company involved.  Whether you choose a freelancer or a larger company, the quality of work can vary considerably. It is always worth taking a look at the web designs they have created for previous clients.

Choosing a web designer

The most important thing to consider is, do you like the style of their web designs?  Take a look at their website and portfolio to find out about the kind of web designs they have created for previous clients.

Other things to consider when choosing a web designer.

A good web designer will have:

• Knowledge of brand identity and good logo design.
• Knowledge of usability.
• A professional attitude.
• Good subject knowledge.
• An up to date portfolio.
• A varied client base.
• A variety of ways for you to contact them e.g. e-mail, landline number, mobile number, address.
• A number of years experience behind them.